Whether you want to be a fine art, wedding, portrait or commercial photographer there is a path open to you.
When you are an amateur photographer and you are trying to figure out how to get to the next level you’ll quickly find that there is not an established path that everyone follows. Most of today’s major pro photographers are self-taught and grew from being amateurs to the successful pros they have become by utilizing opportunities around them to move forward in the direction of their dreams. In our eBook The Next Level – Fine Art Photography we’ll walk you through how we began our own journey from amateur to pro|am photographers and in the process grew our photography to being featured in gallery shows, print and online media, sold in retail stores and online.
Included in the book are videos to help you see how many of today’s top pros rose from the ranks of amateurs to being where they are today.
The book is in the final stages (May, 2017) of being created as an ePub, Kindle and print book. It’s a great resource on getting established and rising to the next level.
Here’s a look at the Table of Contents:
SECTION I: Beginnings
From 0 to 60 ……Getting Started
Where we began and how we got started.
HOW DO I KNOW IF I’M READY?
Testing the waters with juried competitions, state fairs, and photography club events.
Image critiques with fellow photographers.
WHERE DO I START IN FINE ART?
Make the decision to go public and determine what places and events you would like to target.
Find yourself in Coffee Shops Banks Hospitals Doctor’s offices Dentist’s Offices Law Firms Waiting Rooms Spa’s
CREATING A SHOW PORTFOLIO
Picking images and creating an event around your photography.
INDOOR AND OUTDOOR SHOWS
Getting into juried events and a discussion of their pros and cons.
SECTION II: Image Preparation ….Making it Presentable
Getting ready to print by calibrating your devices
Soft-proofing Print Finishes Paper Brightness Print Papers Archival vs Non-Archival Papers Archival vs Non-Archival Inks Self-Printing Commercial Printing Labs (MPIX, BAY PHOTO, etc)
Archival vs non-archival mats Where to get your mats Mat Color Choice Cutting your own mats Big Box Store services
FRAMING YOUR IMAGES
Archival vs non-archival glass Backerboards Dust cover on back Hanging hardware Bumpers Our Process: Beginning to End
Creating unframed and unmated images in the most popular sizes Backerboards Plastic bags
SECTION III: Image Presentation
LIMITED VS. OPEN EDITIONS
Limited by quantity, size and media. Pricing the edition Signed versus un-signed prints. What to sign your signature with.
CREATING A BACKSTORY
Creating the backstory display for each image – creating a Name/Price card.
CREATING A SLIDESHOW
Creating a slideshow/video to tell the story of your images.
HANGING YOUR IMAGES
The importance of how you arrange your images along walls.
LIGHTING YOUR IMAGES
Methods of lighting images.
SECTION IV: Business Matters
GETTING SETUP FOR COMMERCE
How to get a tax ID number
Get a receipt book/pens
Get a change box/calculator
Going digital w/ iPad and Square
Create a spreadsheet based on IRS Schedule C to record expenses and income
Creating multi-image business cards
SECTION V: All About You
PR Bio Page LOGO
SECTION VI : Techno-Babble
Image storage and image protection (backups) External storage and cloud storage.
Web site Templates Hosting Companies eCommerce Shipping
Blogging Social media presence.
SECTION VII: Creating an Outdoor Event
Tents Display Methods Lighting Heat/Air Music Wind/Rain/Heat: Weather preparations Bathroom Breaks Entry Fees Multimedia Signs Guest register/email/newsletter sign-up Outside the tent signage
Packing and Transportation Visitor Takeaways A Seat of Your Own Demonstrating Acceptance of your Art
Visibility in a crowded event
Tags for images
Printed price list
SECTION VIII : Creating an Indoor Gallery Event
Finding an event space Creating a layout plan Finding inexpensive displays and show items Invitations Invited Guests Night Open to Public Photo Booth Video Recording Multimedia Music and Playlists Create Flow Guest register/email/newsletter sign-up On-street signage Refreshments table Alcohol Food Google Maps
SECTION IV: Working with Galleries and Retail Stores
Gallery types Commission structure Approaching galleries Gallery displays – framed Retail stores Retail displays – framed and un-framed Image Presentation for Different audiences
SECTION X : Building Momentum
Keeping your name in the public eye. Static Displays Building a PR portfolio Putting work where your audience is Deciding on the tipping point for going pro Local and Regional magazines Newspaper articles
Case Studies – How Other Photographers Transitioned from Amateur to Pro
CHASE JARVIS (commercial)
ART WOLFE (landscape, wildlife, artistic)
THOMAS MANGELSEN (wildlife)
GALEN ROWELL (landscape)
ANNE GEDDES (baby portraiture)
PETER LIK (landscape)
TAMARA LACKEY (young children and families)
JASMINE STAR (wedding)
SAL CINCOTTA (wedding)
PETER HURLEY (head shots)