The Next Level | eBook
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Whether you want to be a fine art, wedding, portrait or commercial photographer there is a path open to you.

When you are an amateur photographer and you are trying to figure out how to get to the next level you’ll quickly find that there is not an established path that everyone follows.  Most of today’s major pro photographers are self-taught and grew from being amateurs to the successful pros they have become by utilizing opportunities around them to move forward in the direction of their dreams.  In our eBook The Next Level – Fine Art Photography we’ll walk you through how we began our own journey from amateur to pro|am photographers and in the process grew our photography to being featured in gallery shows, print and online media, sold in retail stores and online.

Included in the book are videos to help you see how many of today’s top pros rose from the ranks of amateurs to being where they are today.

Get yours for only $17.99 here and at Amazon.com

The book is in the final stages (May, 2017) of being created as an ePub, Kindle and print book. It’s a great resource on getting established and rising to the next level.
Here’s a look at the Table of Contents:

 

SECTION I:  Beginnings

Building Traction

Forward

From 0 to 60 ……Getting Started
Where we began and how we got started.

HOW DO I KNOW IF I’M READY?
Testing the waters with juried competitions, state fairs, and photography club events.
Image critiques with fellow photographers.

WHERE DO I START IN FINE ART?
Make the decision to go public and determine what places and events you would like to target.
Find yourself in Coffee Shops Banks Hospitals    Doctor’s offices     Dentist’s Offices     Law Firms    Waiting Rooms     Spa’s

CREATING A SHOW PORTFOLIO
Picking images and creating an event around your photography.

INDOOR AND OUTDOOR SHOWS
Getting into juried events and a discussion of their pros and cons.

SECTION II:  Image Preparation ….Making it Presentable

COLOR CALIBRATION
Getting ready to print by calibrating your devices

PRINTING
Soft-proofing    Print Finishes     Paper Brightness   Print Papers    Archival vs Non-Archival Papers     Archival vs Non-Archival Inks        Self-Printing    Commercial Printing Labs (MPIX, BAY PHOTO, etc)

MATTING IMAGES
Archival vs non-archival mats   Where to get your mats    Mat Color Choice    Cutting your own mats      Big Box Store services

FRAMING YOUR IMAGES
Archival vs non-archival glass       Backerboards    Dust cover on back        Hanging hardware     Bumpers       Our Process: Beginning to End

NON-FRAMED, NON-MATTED 
Creating unframed and unmated images in the most popular sizes     Backerboards     Plastic bags

 

SECTION III:  Image Presentation

LIMITED VS. OPEN EDITIONS
Limited by quantity, size and media.  Pricing the edition    Signed versus un-signed prints.  What to sign your signature with.

CREATING A BACKSTORY
Creating the backstory display for each image – creating a Name/Price card.

CREATING A SLIDESHOW
Creating a slideshow/video to tell the story of your images.

HANGING YOUR IMAGES
The importance of how you arrange your images along walls.

LIGHTING YOUR IMAGES
Methods of lighting images.

 

SECTION IV:    Business Matters

GETTING SETUP FOR COMMERCE
How to get a tax ID number
Get a receipt book/pens
Get a change box/calculator
Going digital w/ iPad and Square
Create a spreadsheet based on IRS Schedule C to record expenses and income
Creating multi-image business cards
Google Voice

SECTION V:  All About You
PR    Bio Page    LOGO

SECTION VI :  Techno-Babble
Image storage and image protection (backups)     External storage and cloud storage.

Web site   Templates    Hosting Companies     eCommerce     Shipping

Blogging    Social media presence.

 

SECTION  VII:   Creating an Outdoor Event
Tents   Display Methods   Lighting   Heat/Air   Music   Wind/Rain/Heat: Weather preparations   Bathroom Breaks   Entry Fees    Multimedia    Signs    Guest register/email/newsletter sign-up     Outside the tent signage
Packing and Transportation    Visitor Takeaways    A Seat of Your Own    Demonstrating Acceptance of your Art
Visibility in a crowded event
Tags for images
Printed price list
SECTION  VIII :  Creating an Indoor Gallery Event
Finding an event space     Creating a layout plan   Finding inexpensive displays and show items    Invitations  Invited Guests Night    Open to Public    Photo Booth    Video Recording     Multimedia      Music and Playlists    Create Flow    Guest register/email/newsletter sign-up     On-street signage      Refreshments table    Alcohol      Food        Google Maps

 

SECTION  IV:  Working with Galleries and Retail Stores

Gallery types            Commission structure     Approaching galleries     Gallery displays – framed      Retail stores    Retail displays – framed and un-framed         Image Presentation for Different audiences

 

SECTION  X  :   Building Momentum
Keeping your name in the public eye.      Static Displays      Building a PR portfolio     Putting work where your audience is       Deciding on the tipping point for going pro    Local and Regional magazines   Newspaper articles

 

 

Case Studies – How Other Photographers Transitioned from Amateur to Pro

CHASE JARVIS                      (commercial)

ART WOLFE                             (landscape, wildlife, artistic)

THOMAS MANGELSEN      (wildlife)

GALEN ROWELL                   (landscape)

ANNE GEDDES                       (baby portraiture)

PETER LIK                               (landscape)

TAMARA LACKEY                (young children and families)

JASMINE STAR                     (wedding)

SAL CINCOTTA                      (wedding)

PETER HURLEY                   (head shots)