December 7, 2016
Giving Your Buyers Something Extra
One of the tips from my new book: From Amateur to Pro|Am Photographer ...
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December 5, 2016
Building a Successful Landscape or Fine Art Photography Business | Part Two
One of the things you’ll find about successful pro photographers is that they are most often self-taught in their craft. They started as amateurs and proceeded to learn the craft through a combination of written and online tutorials which they added to trial-and-error experience. Whether you are working in a full-time or part-time job as they did before going pro – I hope you will find some real guidance in knowing more about their rise to the next level. There are three pro photographers whose careers...
December 5, 2016
Building a Successful Landscape or Fine Art Photography Business | Part One
One of the things you’ll find about successful pro photographers is that they are most often self-taught in their craft. They started as amateurs and proceeded to learn the craft through a combination of written and online tutorials which they added to trial-and-error experience. Whether you are working in a full-time or part-time job as they did before going pro – I hope you will find some real guidance in knowing more about their rise to the next level. There are three pro photographers whose careers...
November 11, 2016
What does a Tax ID Number do for me?
As a photographer you are going to want to get a tax ID number from your state’s tax commission. The reason is that it allows you to purchase goods which you will use in reselling your work and not pay sales taxes on them when you buy them. Instead, you collect sales tax on the total sales value of your work at the time of sale. Then at the end of the month you turn in a report to your tax commission with the amount...
November 10, 2016
What type of business entity should I form for my photography?
As an amateur photographer looking to move to the next level you need to decide at the outset what form of legal entity will work best for you. Even if you don’t choose a corporate form of business, you are still choosing a form of business – called sole proprietorship. So it is important to look at each of the business entity types and select the one that will serve your current plus future needs. SOLE PROPRIETORSHIP: At the most basic level there is the sole proprietorship...
November 1, 2016
Creating Win-Win Relationship Marketing
Creating a wider circle of awareness of your work and your network of relationships is what relationship marketing is about. In a nutshell, relationship marketing is providing your services to another as a tie-in to the services they offer. In doing so, they can offer your services as an incentive or a thank-you to their customers and you get the opportunity to gain life-time clients. In creating a win-win relationship marketing arrangement you need to ask how what you do can help benefit someone else. As...
November 1, 2016
The Creative Business Side of Photography
Being creative in a photography business goes well beyond creative imagery. The business of photography is about combining your technical and creative skills with a camera and creating compelling reasons for people to choose your work to fill their needs. If you are going to be a successful photographer in any genre of photography you’re going to have to get comfortable with being an entrepreneur. You don’t have to break any new ground in running a business, but you do need to learn to pull...