10 Tips to Make Showing Your Photography a Success
Creating a great experience in showing your photography begins with examining the space you will be displaying your images within. The moment someone walks into your space you want them to feel excited about what they are going to experience. To create a great experience, try bringing together a creative combination of music, things to do and personal contact to create an experience people want to have again. Just as Starbucks is more about the experience than coffee – your display should be as much about creating an experience as well. Your goal is to create an experience that your visitors will want to tell others about.
One: Create a Flow |
Arrange the space to create an intuitive path through the space and give people places to stop and observe. Space your work out to create a natural rhythm to your placement of images.
Two: Guest Who’s Here? |
At the entrance to your space place a guestbook prominently and a small sign asking for them for their name and email. Indicate you will never share their info and will provide them with updates on showings and new images.
Three: Food |
Providing food when showing your photography in a space is generally only offered during opening night. However, coffee and cold bottled water can go a long ways to keeping your viewers around longer at other times.
Four: Take-Aways |
Just like it sounds, take-aways are things you make available for your visitors to take with them for free. They are things that will remind them of you and your work like 4×6” postcards, business cards, an upcoming show schedule or other objects. Place them out by a sign that tells people they are free for the taking. Put your contact information and web site on every item.
Five: Music |
Music is universal in a sense, but not everyone likes the same music. Select music for the primary audience you expect will be coming in. The music should be at a volume that is noticeable, but does not compete with people talking to one another. Create a playlist that will play for 2- 4 hours before it repeats.
Six: Seating |
Create some form of seating in your space to give your viewers a place to stop and look around. A bench or two placed in different areas of your space will give them a chance to rest and take in your images. The longer they stay the more likely they will find something they will purchase.
Seven: Sales Desk |
Create a space to conduct your sales. Have everything you need to write up a sale in one place. For using something like a Square register, you will need wifi too.
Eight: Photo Booth |
The purpose for having a photo booth or photo spot is for you and a buyer to have your picture taken together. Get their email and send them the picture or offer to mail a print of it to them. This serves as part of the provenance that they bought the photograph directly from the artist – and what buyer would not want a picture of himself or herself with the artist whose print they just bought?
Nine: Create a Backstory |
Every image which you create and you decide to show for sale has a backstory. The backstory is how you came to take that image that day. Write up that story about how you came to take the picture, what attracted you to it and why it matters. Keep it under one page so you can put it next to your image and include the price list for each print size on it. Every buyer wants to know what you as an artist saw and why you captured it to present later.
Ten: Image Pricing |
I recommend printing your images in three sizes and setting the prices for them by size. Include your prices on a card either by your image or on the backstory flyer that goes with each image. When you have the image, the backstory and the prices all together for the viewer, you help make the decision to buy it easier.
Creating your own gallery show is a ton of work – and one of the most exciting things you can do. Your creativity not only shows in your images, but also in creating a space to display your images.
Once we decided our work was decent enough to show to others, we began creating our own shows. We borrowed or rented a space to create our shows and learned from each one what to include in the next one.
Using the techniques we lay out here and in the eBook “The Next Level – From Amateur toPro|Am and Beyond” which is available at www.thenextlevel.photography and www.amazon.com you can began creating your own shows too. Pick up a copy today and get a “deep dive” into everything you need to move your photography to the next level .
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