The Next Level | #1 Tip for Building Art Collector Loyalty
A great tip on creating fans of your photography and building a strong collector base.
marketing photography, selling photography, selling images, marketing images, how to sell photography, how to sell images, fine art photography, amateur photography, customer loyalty, collector loyalty, art provenance,
2006
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#1 Tip for Building Art Collector Loyalty

It is one thing to have someone buy your photography.  It’s another to keep them coming back for more.  Building a loyal collector base takes getting your work out there and making their purchase something special to them.

 

When someone buys a print from you at a show, offer to have a picture of you and the buyer taken holding the print. Get their email and send them the image.

 

This does TWO THINGS:

Gives them provenance for the future that they bought the image directly from the artist.
Gives you an email address you can use to inform them of upcoming releases or shows you might be in. (and use of the artist/buyer image in your social media)

 

 

Art buyer picture taken with artitst            Image of artist and art buyer

 

Photographer Jason Wallace building loyalty with the collectors of his work.

 

Besides, what buyer wouldn’t want a picture of themselves and the artist holding the print they just bought to show others!

 

 

gajones31
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